Mattel 1991 Pre-Toy Fair Sell Sheets

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Mattel 1991 Pre-Toy Fair Sell Sheets Cover
Mattel 1991 Pre-Toy Fair Sell Sheets Back

Pre-Toy Fair Sell Sheets are usually sent in loose packets and are made to fit into 3-ring binders and as such have 3 holes on one side of each sheet. The Sell Sheets represent "current planning" which means that these are the toys Mattel planned to distribute to dealers but they reserved the right to change their toy designs if they felt it necessary. Images shown in these sheets sometimes made it into catalogs but were mostly used to gain dealer interest and often not used in any other advertising at all. [1]

The Perm 'N Play sheet made it into the Mattel 1991 Girls Toys Catalog.

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  1. This is technically unconfirmed as I haven't found this packet whole and untouched but through research this is my conclusion. - Telelle