'Fakie' or 'Phony' is a term coined by My Little Pony collectors for off-brand toys trying to get in on the popularity of My Little Ponies. The toys vary from exact casts of genuine ponies to toys that are barely recognizable as equine. Some collectors have even taken to collecting fakies.
Most fakies date to Generation 1, although several have appeared during Generation 3. With Generation 4 came more copies as well.
While most fakies at first sight may look like an exact replica, there are key features that will give away whether or not the pony is a genuine pony.
Stamps and Markings
Fakies generally do not have any markings, some may state their country of origin and some might state the production company. Generally genuine ponies will say Hasbro, country of origin and sometimes Pat. Pend., either on the bottom of their feet, inside the leg or on their bellies/rump. The exception to this rule are Nirvanas, they may for production reasons have had either or all of the above removed from their production mold where they were made.
G1 bodies usually have stamps that state year, Hasbro (sometimes Hasbro-Bradley, Estrela or Playskool - if they are nirvana), 'Pat. Pend.' (Patent Pending, for earlier releases of ponies) and country of origin. Some ponies do not disclose origin, year or production company. These ponies are usually Nirvana.
G3 bodies will usually have the logo, year and Hasbro stamped on their feet. Early versions of G3 had magnets in their feet that would allow them to interact with play-sets. Due to small parts Hasbro discontinued this style and later G3s instead had a relief of the logo in their body mold.
Later release of G3 stamps and markings, now the magnet piece is no longer included.
G4 ponies usually have a stamp probably for mold number, production number (?), logo, year and Hasbro, sometimes also '# Hasbro SA'.
Size and Shape
Sometimes the pony may look spot on, but upon closer inspection something looks off. Perhaps the face looks odd in shape, this may be a key that the pony is not genuine. There are a few exceptions to this rule however. South African ponies tend to have poses that are usually a blend of two ponies, which gives them a strange appearance.
Many cheap fakies usually have vibrant colors, the exception to this rule are Nirvana ponies - they may have ordinary poses and still have oddly vibrant colors.
Genuine ponies generally do not have rooted tails, they have their tails held by a washer - a metal piece securing it from the inside. However there are exceptions to this rule, South African ponies are known to have rooted tails instead of tails secured by washers.
Tail of Sundance, note how the tail is a single hank going through a hole in the body - secured by a washer on the other side.
Generally, genuine ponies have a nice even paint and symbols are vibrant and follow a uniform style and palette. Fakies on the other hand may have paint that is unstable and may bleed or not remain stable as a solid, they usually tend to have a single color as their symbol as well. There are however a few Nirvana ponies that are prone to doing this as well, especially Greeks. The eyes are always mirrored to each other - sometimes in a musing way.
General style of G1. There will most commonly be a pair of eyelashes on the upper eyelid and as well as a pair on the bottom eyelid, the eyeliner will join at the back into a single upward curving eyelash. The iris is always having an outline sharing the color with the pupil and eyeliner, sometimes it may be less protruding. The eyes have a white speck in them. Ponies can have stamped, painted or airbrushed eyes.
General style of G2, eyes had gemstones in them instead of white specks. They had 5 eyelashes on the upper eyelid 3 pointing back and 2 pointing forward. Their eye had 1 solid color with an outlined iris and eyeliner reaching around the entire eye.
General style of G3, note the similarities in how it follows a similar execution to G1. With an extra upper eyelash and an additional color line in the iris and an additional symbol in the eye, it is almost like the original style.
General style of G4, the eyes have gone from being painted to a stamped on look. The distinct gradient in the iris and two tone highlights is a recurring style as eyes vary - but budget versions usually just have a single solid color and one white speck.
Most ponies were stamped with a location name of origin. The most common ones are Hong Kong or China, but there is far more countries that produced ponies during the first generation. In 1997 Hong Kong came under Chinese rule, which may have changed how later ponies were stamped. In 2016 Hasbro started moving certain production over to India with the 4th Generation of ponies.
Brazil, Round stamp
Brazil, Square stamp
Argentina, some Argentinians lack this stamp
Cabbage Patch Kids
These are stamped Hasbro and are in fact Cabbage Patch Kids pets. They later became Magic Meadow Ponies and are often times confused with genuine My Little Ponies due to their appearance. They are significantly larger with short legs and a cartoony appearance, their heads are large with a round snout and pronounced knees. They may have yarn or normal hair and usually have a molded saddle. 
During Generation 2, Chap Mei entered the market with their own line of ponies. These ponies had an oblong body with short legs and molded decor on their feet, their tails were rooted and had metallic accessories such as winged saddles, crowns and necklaces prone to bleeding the dye into the plastic. There was also a smaller variant of solid PVC ponies with brushable tails that came with metallic saddles. The adult ponies are about 8.5" (11cm) tall while the small ones are roughly 2.5" (7cm). As of Today Chap Mei focuses solely on manufacturing action figures and playsets. 
Remco was active in the early 80s when My Little Pony first started out, they made fakies with painted feet and were stamped Remco at the bottom of their feet. Their activity ceased once the company went bankrupt.  Their fakies generally had a rounded stubbly look as the ponies had big heads, round bodies and short thick legs.  On the packaging the ponies are referred to as 'Pretty Pets' and comes either as Happy Unicorn or a normal pony called Clyde Clydesdale. They came with a flat comb, rainbow necklace and ribbon.
Copies of Remco
There are copies of the Remco ponys that either call themselves 'My Pony' or 'Lovely Pets'. They would come with a ribbon, flat comb and a hair clip, most commonly butterfly shaped. The distinct difference is that these fakies have the appearance of sunken in eyes and strong eyebrows, making them sometimes appear grumpy.
A company based in Europe, also shortly known as Super Toys between 1993-1994. The company have been active in making ponies since Generation 1. They are notorious for using Hasbro's own molds of ponies and generally never brand their products, at most 'Made in China'. They are still active today and still produce ponies. Their sets are very generic and have themes such as family and weddings.
- Dancing Pony - Ballerina pony fakie
- Beauty Friends - Lady Lovely Locks pet fakies
- Talky Pony - Battery driven,
- Just Married Pony - Battery driven, Buddy L fakie
- Pony with Baby
- Galoppy Pony - Battery driven, Buddy L fakie
- Pony with Baby (Drink 'n Wet)
- Ballerina Pony
- Dreamland Pony
- Cirkus Pony with Baby
- Teeny Pony - Sweetheart Sister fakie
- Magic Ponies
Lanard always brand their ponies either on the bellies or bums so they aren't too hard to differ from genuine ponies. Their ponies usually come with names too.
The early versions of Lanard ponies looked more like a realistic horse, with small eyes on the sides over time they began to have more of a cartoony appearance. The early sets came with a sturdy looking work horse and sometimes a doll, over time they took on a softer appearance and it was then the most common pose was introduced as a foal. 
When Lanard rebooted their brand, they scrapped the concept of painted hooves where one would differ in color but kept the molds. They also introduced a baby pose this run. Pony Tails would often be paired with Fairy Kinz and other Lanard toy lines.
Pony Tails (Rebooted)
Currently they are very similar to G4 but with significantly larger ears. This reboot brought in many different poses, the focus shifted from just being vague fairy tail theme to more solid themes such as robin hood and the little mermaid.
During the early 1990s Buddy L and SLM Inc. entered a partnership to produce the 'Talk to Me Pony'. They have one pose but come with variations such as horns, wings or saddles. There is also a baby that came in the 'Talk to Me Pony Nursery'. The sets had names such as 'Talk to Me Pony Tales' and 'Talk to Me Pony Magic Unicorn' in this toy line.
These ponies only come in the colors yellow, pink and blue, they all have the same three colors on their manes with the same balloon symbol. Their left back hooves read "Made in China", and they come with one comb and brush. They are somewhat smaller than actual G3's.
Boley also made a larger fakie that is similar to the Mexican Babyzilla pony.
Mei Ah Toys Limited was active from 1984 to 2015 when the company was dissolved by the workforce striking off, unclear why.  Mei Ah has multiple different types of ponies manufactured, most being referred to as 'Pretty Pony'.
Princess Rinse 'n Spit
Collectors have dubbed this pony "Princess Rinse 'n Spit" because of her extremely pronounced open jaw full of big horsey teeth.
- She comes in various colors, and with both plastic and yarn hair.
- She (sometimes?) has two different sound mechanisms behind her two differently placed 3-d symbols, and a speaker in her mouth.
These fakies came on a card with a brush that read 'Pretty Pony'. These fakies were only sold in Europe.
So far the following colors have been seen: Pink, Hot Pink, Yellow, Orange, Blue, Dark Green, Lime, Purple
Collectors have dubbed this pony "Crumpet" because of her pose. The common trait all these fakies have is the simple heart symbol, other plain symbols can be seen as well. Other distibuters may have purchased overstock from Mei Ah, as Imperial Toy have had their branding on the packaging calling this fakie 'Pretty Princess Petite Pony'.
- She comes in various colors, and with many colors of hair and symbols.
Rainbow Family Fakies
These fakies were sold as a family set, there are some variations but the common feature for these is hair in pink, yellow and blue. There is an adult unipeg that is only referred to as 'Pretty Pony' that was made recently. 
Yellow baby, flower bud symbol (Fakie Remco in Clydesdale pose)
Orange Unipeg baby, flower bud symbol (Fakie Remco in Happy Unicorn pose)
Blue earth baby, ribbon symbol (rearing Truly Pose)
Purple chubby adult, ribbon symbol
Green Unipeg adult, ribbon symbol
The following manufacturers makes G3-G4 fakies.
- Jiacheng Toys Factory
- Chang Qing Shu Toys Factory
- YALE Toys Factory
- Mexico exclusive
Rainbow Love Pets
These fakies have long necks, rooted manes and a small molded tail. They don't have a symbol and have painted feet. The body is thick with longer legs.
- ↑ https://en.wikipedia.org/wiki/Hong_Kong#Handover_and_Special_Administrative_Region_status
- ↑ http://www.mlpmerch.com/2016/01/hasbro-moves-part-of-production-to-india.html
- ↑ http://www.ghostofthedoll.co.uk/crimpcurlponies.htm
- ↑ http://www.ghostofthedoll.co.uk/magicmeadowponies.htm
- ↑ http://www.fakietopia.com/fchapmei
- ↑ http://www.hktdc.com/manufacturers-suppliers/Chap-Mei-Plastic-Toys-Mfy-Ltd/en/1X000H0L/
- ↑ https://en.wikipedia.org/wiki/Remco#Bankruptcy
- ↑ https://en.wikipedia.org/wiki/My_Little_Pony#Generation_One
- ↑ https://sites.google.com/site/thefakiehideout/family-calendar/remco-ponies
- ↑ http://www.trademarkia.com/mobile/trademark_detail.aspx?sid=74354812
- ↑ http://s303.photobucket.com/user/Skimble_banger/media/The%20Great%20Fakie%20Research%20Project/magicponies.jpg.html
- ↑ http://letsplayponies.tripod.com/mypartyponies.htm
- ↑ http://fantasticfakies.myfreesites.net/lanard
- ↑ http://www.fakietopia.com/fbuddy-l
- ↑ http://the-fakie-hideout.weebly.com/boley-fakies.html
- ↑ https://www.hkgbusiness.com/en/company/Mei-Ah-Toys-Factory-Limited
- ↑ http://media.photobucket.com/user/Shlugh/media/Here%20Fakie%20Fakie/MeiAhFakies2005.jpg.html
- ↑ http://the-fakie-hideout.weebly.com/mint-in-package-fakies.html
- ↑ http://www.globalsources.com/si/AS/Mei-Ah/6007000120001/pdtl/5-Vinyl-Pony-with/1087014080.htm
- ↑ http://www.businesslookup.org/MULTI_TOYS_CORP
- ↑ http://www.ghostofthedoll.co.uk/littlebeauties.htm