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Generation 1

Takara

"マイリトルポニー" ⇒ mai ritoru ponii ⇒ My Little Pony

In 1985 Hasbro licensed "My Little Pony" to the Japanese toy company Takara. The result was "Mai Ritoru Ponii - Osharena Poni" or "My Little Pony - Stylish Pony." They were marketed as poseable dolls that you could dress up and style their hair. There are 8 known different dolls, and at least 11 different outfits that could be purchased separately.

Takara is also the company that came up with Transformers, they licensed it to Hasbro.
Japanese Takara My Little Pony Commercial

Woosie's Takara Info (originally here http://members.aol.com/brandiwst/index.html), was a site I saw referenced to many times for Takara pony details. However I guess it was taken down about four years ago. But thanks to my favorite time travel device, The Way Back Machine, I have resurrected the info (minus the pix) and put it up here. Beware I didn't edit it really, so there are weird links and broken jpegs everywhere.

Takara Translations -ongoing translations of all Takara media

The Takara line as described by the packaging and catalog pages.

Only some of the toys are known by collectors to exist for sure, these items are noted down below. But here I will go ahead a layout everything that there is any evidence for whatsoever.

Japanese Vocabulary

おしゃれ(な) ⇒ oshare(na): [adj.] smartly dressed; stylish; fashion-conscious; [noun] someone who is smartly dress; [verb] to dress up; to be fashionable

きせかえ ⇒ kisekae: dress-up

ドレス ⇒ doresu: dress

かわいい ⇒ kawaii: cute

おちゃめ ⇒: playfulness; mischief; urchin; wag

コレクション ⇒ korekushon: collection

シリーズ ⇒ shiriizu: series

アクセサリー ⇒ akusesarii

accessory

ヘアーデザイナー ⇒ heaa dezainaa: hair designer

ポニー ⇒ ponii: pony

マイ ⇒ mai: my

リトル ⇒ ritoru: little

Takara 1985 Catalog Pages

Before you get too excited, only about 1/4 of the toys from the catalog have been confirmed to have actually been produced. And only a handful total have been found. So, you cannot expect to be able to collect these at all.

Confirmed Takara
Pinky	Several have been sighted.
Milky	Several have been sighted.
Hair Designer - Milky	Known to be owned by one collector and one japanese blogger.
Lily and Popo Carriage Playset	Not known for sure, but a MIB fakie of this set that looks just like the catalog pic has been sighted. Also a loose baby as been sighted without the drain hole that the bathtub set babies have.
Lily and Popo Bathtub Playset	One MIB set is known.
Ochame Fashion -Curly-Hair Doll	One loose has been sighted.
Ochame Fashion -Fluffy-Hair Doll	Several have been seen, but she is often mistaken for Pinky

Characters

The main characters are Pinky and Milky who are twin sisters. Pinky is pink with darker pink hair. Milky is cream with pink hair.

They have younger twin sisters named Lily and Popo.

There are four additional Ochame Fashion friends who are the same size as Pinky and Milky.

There are 10 additional baby twin sets, the same size as Lily and Popo, which are all different kinds of animals.

Hair Designer

Stylish Pony Hair Designer 2,400 yen

Both Pinky and Milky were released as Hair Designer Ponies. ^[1]

Translation of text from catalog:

Stylish Pony Deluxe Type comes with a dresser, a hair dryer, a hat, hair curlers,

and various other accessories for styling hair, meant to increase your pony styling fun.

Stylish Pony Hair Designer 2,400 yen

Oshare Pony

Stylish Pony 1,380 yen to 1,800 yen
Pony Doll Clothes Dresses 650 yen to 1,000 yen

MIB Pinky

MIB Milky

Loose
Pinky
Pinky
Takara Pinky (left) and fakie (right)

Oshare Pinky Doll -at least three releases: Regular -purple dress with small hearts on it with a yellow tie.; Regular -yellow dress; Osharena Pony Color Wedding

Oshare Milky Doll -at least three releases: Regular -pink dress with a white lace hem and a light yellow bow at the neck; Regular -light pink and white checkered dress; Osharena Pony Color Wedding

Stylish Pony Color Wedding

Stylish Pony Color[ful] Wedding 1,980 yen
Pony Doll Clothes Dress (Color[ful] Wedding) 1,000 yen

Pony Kisekae Dress

Stylish Pony 1,380 yen to 1,800 yen
Pony Doll Clothes Dresses 650 yen to 1,000 yen

"osharena ponii no kisekae doresu" or "Stylish Pony Doll Clothes Dress"

There were at least 11 different outfits that could be purchased separately for the dolls 1

The single outfit sets came with a dress, a necklace and two plastic bow shaped decorative hair picks/combs (one yellow and one pink).

Kisekae Dress -clothing sets for the adult sized dolls: single clothing set - at least 10; double clothing set - at least one

Stylish Pony Color Wedding Pony Doll Clothes Dress

Stylish Pony Color[ful] Wedding 1,980 yen
Pony Doll Clothes Dress (Color[ful] Wedding) 1,000 yen

Ochame Fashion

Stylish Pony (Playful Collection) 1,980 yen

"sarasara-hair" or "silky hair"

Ochame Fashion Backcard

Aside from Pinky and Milky there were also four adult sized "ochame fashion" dolls sold separately. Ochame translates as playful or mischevious.

-"kurukuru-hair" or "curly hair": pale green body with teal hair

-"sarasara-hair" or "silky hair": very pale body with yellow hair

-"amiami-hair" or "braided hair": pale blue body with blue hair

-"fuwafuwa-hair" or "fluffy hair": pale pink body with darker pink hair

Pony Style House

Pony Style House 3,980 yen

Dream Capsule

Let's Dress up on a Stylish Pony Playful Dress (Dream Capsule) 2,800 yen

Accessory Set

Stylish Pony Accessory Sets 480 yen each

Plush

Plush Toy Ponies (Pinky and Milky) 2,800 yen each

The Land of Close Friends

Cute Pony and The Land of Close Friends 480 to 680 yen each

Animal Friend Twins: same scale as Lily and Popo; 10 different sets

Kawaii Pony

Kawaii Ponii or Cute Pony are the younger twin sisters of Pinky and Milky.
Only two kawaii (or baby) ponies were made, Riri/Lili/Lily (pink with purple hair) and Popo (yellow with pink hair).

They were together in three sets. The dolls varied in each set.

Bubble Bath Ponies -had drain holes on the bottom

Wagon Ponies -no drain hole

Poseable Ponies -poseable!

Kawaii Ponies and Bubble Bath

Kawaii Pony and Bubble Bath 1,980 yen

Kawaii Ponies (with a wagon)

Kawaii Pony (with a wagon) 1,380 yen

Poseable Kawaii Ponies

Kawaii Pony (Poseable) 680 yen each

Fakie Babies

various fakies from various angles

details of a fakie found in California

details of a fakie found in Finland

the bottom of this fakie has no marks

Real Takara babies will have clear copyright information on their bottoms
Fakies were produced by several companies, and while most have no information on their bottoms, a few have fainter takara copyright information because they were apparently cast from a genuine pony.
There more baby sized fakies based on Takara ponies than real Takara baby ponies.