Ponyverse Festival

Video thumbnail from Weibo

The My Little Pony Ponyverse Festival, also called the My Little Pony Friendship Festival, is a pop-up event being held at the TX Huaihai Youth Center in Shanghai, China from July 19, 2025 to August 17, 2025. It heavily features G1, G4 and G5, and has activities and exclusive merchandise.

Activities and Features

Dedicated photographers
A "Magic Book of Friendship" modeled after Twilight Sparkle's book from the first episode of Friendship is Magic
Cross-generational digital interactive pony photoshoots
Pony-inspired fashion products
TCG card battles
Quizzes
Appearances from the Sunny Starscout mascot costume character
A rainbow flower tunnel
Exhibitions and collaborations with the brands Kayou, Angelalign, CASIO BABY-G, Kader, Social Talent, Auldey, ReeSee, ACGBox and Funism.
Collaboration with the game Heartopia

Merchandise

Event-Exclusive Merch
Exclusive Kayou card (Promotional image)
Messenger bag, free with any on-site purchase (Stock image)
Folding fan, free with orders over ¥99 (Stock image)
Limited edition PR card, free with orders over ¥219 (Stock image)
Tote bag, free with orders over ¥299 (Stock image)
Floor mat featuring G1 Glory, Sunny Starscout and G4 Applejack, free with orders over ¥399 (Stock image)
G4 seapony acrylic stand, one free at random with the purchase of a full set of Ocean Magic Bottles from Auldey (Stock image)
G4 greeting card, free with the purchase of at least ¥138 from Funism (Stock image)
Pink blind bag magnet featuring G4 Pinkie Pie, Izzy Moonbow and Firefly (Stock image)
Purple blind bag magnet featuring G4 Rainbow Dash, Sunny Starscout and G1 Glory (Stock image)
Pink blind bag magnet featuring Zipp Storm, Twilight Sparkle and G1 Applejack (Stock image)
Green blind bag magnet featuring Pipp Petals, G1 Minty and G4 Fluttershy (Stock image)
Yellow blind bag magnet featuring Misty Brightdawn, Moonstone and G4 Applejack (Stock image)
Blue blind bag magnet featuring G4 Rarity, Pipp Petals and Moonstone (Stock image)
Friendship quote stickers, one free per reservation (Promotional image)
Twilight Sparkle bookmark, one bookmark free per reservation (Promotional image)
Pinkie Pie bookmark, one bookmark free per reservation (Promotional image)
Stamp collection booklet, free with reservation (Promotional image)