Ponyverse Festival

Video thumbnail from Weibo

The My Little Pony Ponyverse Festival, also called the My Little Pony Friendship Festival, is a pop-up event being held at the TX Huaihai Youth Center in Shanghai, China from July 19, 2025 to August 17, 2025. It heavily features G1, G4 and G5, and has activities and exclusive merchandise.

Activities and Features

• Dedicated photographers
• A "Magic Book of Friendship" modeled after Twilight Sparkle's book from the first episode of Friendship is Magic
• Cross-generational digital interactive pony photoshoots
• Pony-inspired fashion products
• TCG card battles
• Quizzes
• Appearances from the Sunny Starscout mascot costume character
• A rainbow flower tunnel
• Opportunities to purchase the new My Little Pony watch by CASIO
• Collaboration with the game Heartbeat Town

Exclusive Merchandise

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  Limited edition card

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  Pink blind bag magnet featuring G4 Pinkie Pie, Izzy Moonbow and Firefly

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  Purple blind bag magnet featuring G4 Rainbow Dash, Sunny Starscout and G1 Glory

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  Pink blind bag magnet featuring Zipp Storm, Twilight Sparkle and G1 Applejack

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  Green blind bag magnet featuring Pipp Petals, G1 Minty and G4 Fluttershy

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  Yellow blind bag magnet featuring Misty Brightdawn, Moonstone and G4 Applejack

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  Blue blind bag magnet featuring G4 Rarity, Pipp Petals and Moonstone

Gallery

• Xiaohongshu Promotional Images
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Sources

• Shanghai Observer article
• TK Huaihai IG post
• Xiaohongshu post