Mommy Charms

Mommy Charms are a set of 20 charms that came free with specially marked G1 My Little Ponies during Year Six (1987-1989).

The mold for this toy originated with Hasbro's Charmkins line. Charmkins were sold in the very early 80s. They are similarly sized toy charms to be worn as jewelry.

In 1984 the first My Little Pony Mcdonald's Happy Meal toys were sold. They are made from the Charmkins My Pixy Pony mold, but rather then a loop on her back and

Charmkins

My Pixie Pony

Mommy Charms actually originated as Charmkins, another 80s toy by Hasbro. Hasbro used the one pose from the Charmkins line to make the whole Mommy Charms My Little Pony sub-line.

Greek Charmkins

Apparently in Greece they made crazy Charmkins, around 1983-84.

Translucent pink unicorn
Opaque red unicorn

G1 Mummy Charms Pamphlet (offer expired 1/31/89)

G1 Mummy Charms UK Advertisement

Mommy Charms

Mommy (or Mummy, depending on the country of origin) Charms came packaged with selected ponies. In the UK, Sundae Best and Loving Family singles featured them and they were also released with Brush 'n Grow ponies and two were exclusive via mail order (with Sweet Scoops) and the Fan Club in the US.

Collectors could send off for a free bracelet to attach them to via the loop on their back.

The set has 20 pieces. All Mommy Charms have the same pose and are approximately 1" tall.