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Generation 1

Takara

"マイリトルポニー" ⇒ mai ritoru ponii ⇒ My Little Pony

In the 1980s Hasbro had a give and take relationship with the Japanese toy company Takara (now called Takara Tomy). Takara licensed Transformers to Hasbro. Hasbro licensed Takara "My Little Pony". In 1985 the Japan exclusive the toy line "Mai Ritoru Ponii - Osharena Ponii" or "My Little Pony - Stylish Pony" debuted. The toys were marketed as poseable dolls that you could dress up and style their hair. There are 4 main characters, and at least 11 different outfits that could be purchased separately.

The information on this page about the Takara line is as described by the packaging and catalog pages. Since only some of the toys are known by collectors to definitely exist, it is very likely that much of it never made it past the prototype stage. Toys confirmed to exist are laid out in a chart below. The lack of a network of thrift stores such as those that exist in the US is one of many possible reasons for why so few of the toys have been found by modern collectors.

Also, of the few items found, there has been variance between two pieces of pony wear apparently meant to be the same item. There is no telling what kind of color/pattern/accessory variance is possible with these toys.

Characters

The main characters are twin sisters Pinky and Milky and their younger twin sisters Lily and Popo.
There are four additional Ochame Fashion friends who are the same size as Pinky and Milky.
There are 10 additional animal twins sets that are the same size as Lily and Popo.

Links

Takara Translations -ongoing translations of all Takara media
Japanese Takara My Little Pony Commercial
ID Fake vs real Takara babies
MIB detail photos
various pony wear photos
Woosie's Takara Info (originally here http://members.aol.com/brandiwst/index.html), was a site I saw referenced to many times for Takara pony details. However I guess it was taken down about four years ago. But thanks to my favorite time travel device, The Way Back Machine, I have resurrected the info (minus the pix) and put it up here. Beware I didn't edit it really, so there are weird links and broken jpegs everywhere.

Takara 1985 Catalog Pages

Before you get too excited, only about 1/4 of the toys from the catalog have been confirmed to have actually been produced.

And only a handful total have been found. So, you cannot expect to be able to collect these at all.

Confirmed Takara

toy sighted	notes
Pinky
Milky
Hair Designer - Milky
Lily and Popo Carriage Playset	Maybe? A really good MIB fakie has been sighted.
Lily and Popo Bathtub Playset
Dress Up House Playset or "omekashi house"	comes only with Popo?
Ochame Fashion Curly-Hair Doll or "kurukuru-hair"
Ochame Fashion Fluffy-Hair Doll or "fuwafuwa-hair"	She is often mistaken for Pinky
Ochame Fashion Silky-Hair Doll or "sarasara-hair"

Hair Designer

Stylish Pony Hair Designer 2,400 yen

There were two releases of "Hair Designer", one each with Pinky and Milky. The set came with a variety of hair styling accessories.

Translation of text from catalog: Stylish Pony Deluxe Type comes with a dresser, a hair dryer, a hat, hair curlers, and various other accessories for styling hair, meant to increase your pony styling fun. Stylish Pony Hair Designer 2,400 yen

Pinky Release

doll
white dress with white lace trim and yellow neck bow
pink dresser
pink hair dryer
blue brush
green hair extension
blonde hair extension
yellow hat
two pink curlers
pink eyeshadow pallet
beaded necklace
hair band with colorful plastic flowers
five different hair clips/picks

Milky Release

doll
pink dress with blue flowers and white lace trim
green hair extension
blue hair extension
pink hair dryer
blue brush
red hat
blue dresser
pink bow hair clip
two pink hair picks

Detail Pics from a Japanese toy collector's blog.<ref

Oshare Pony

Stylish Pony 1,380 yen to 1,800 yen
Pony Doll Clothes Dresses 650 yen to 1,000 yen

MIB Pinky

MIB Milky

Loose
Pinky
Pinky
Takara Pinky (left) and fakie (right)

Oshare Pony Pinky -at least three releases: Regular -purple dress with small hearts on it with a yellow tie.; Regular -yellow dress; Osharena Pony Color Wedding

Oshare Pony Milky -at least three releases: Regular -pink dress with a white lace hem and a light yellow bow at the neck; Regular -light pink and white checkered dress; Osharena Pony Color Wedding

Stylish Pony Color Wedding

Stylish Pony Color[ful] Wedding 1,980 yen
Pony Doll Clothes Dress (Color[ful] Wedding) 1,000 yen

Wedding

Pony Kisekae Dress

Stylish Pony 1,380 yen to 1,800 yen
Pony Doll Clothes Dresses 650 yen to 1,000 yen

"osharena ponii no kisekae doresu" or "Stylish Pony Doll Clothes Dress"

There were at least 11 different outfits that could be purchased separately for the dolls 1

The single outfit sets came with a dress, a necklace and two plastic bow shaped decorative hair picks/combs (one yellow and one pink).

Kisekae Dress -clothing sets for the adult sized dolls: single clothing set - at least 10; double clothing set - at least one

Stylish Pony Color Wedding Pony Doll Clothes Dress

Stylish Pony Color[ful] Wedding 1,980 yen
Pony Doll Clothes Dress (Color[ful] Wedding) 1,000 yen

Ochame Fashion

Stylish Pony (Playful Collection) 1,980 yen

Aside from Pinky and Milky there were also four adult sized "ochame fashion" dolls sold separately. Ochame translates as playful or mischevious.

-"kurukuru-hair" or "curly hair": pale green body with teal hair

-"sarasara-hair" or "silky hair": very pale body with yellow hair

-"amiami-hair" or "braided hair": pale blue body with blue hair

-"fuwafuwa-hair" or "fluffy hair": pale pink body with darker pink hair

sarasara-hair

"sarasara-hair" or "silky hair"
Ochame Fashion Backcard

fuwafuwa-hair

Prototypes

These are prototypes of the Ochame Fashion ponies sold on a Japanese auction site. They were "hair test" prototypes, testing the styles of the hair. None of them have eyes or clothes.

Pony Style House

Pony Style House 3,980 yen

Dress Up House

thumbnail that appears to be from a different auction of the same item

"omekashi hausu" or "literally dressing up house"
images from old yahoo.co.jp auctions

Dream Capsule

Let's Dress up on a Stylish Pony Playful Dress (Dream Capsule) 2,800 yen

Accessory Set

Stylish Pony Accessory Sets 480 yen each

Plush

Plush Toy Ponies (Pinky and Milky) 2,800 yen each

The Land of Close Friends

Cute Pony and The Land of Close Friends 480 to 680 yen each

Animal Friend Twins: same scale as Lily and Popo; 10 different sets

Kawaii Pony or Lili and Popo

Popo (non poseable)

Popo's copyright marking (see copyright mark without a hole here

neck

Kawaii Ponii or Cute Pony are the younger twin sisters of Pinky and Milky.
Only two kawaii (or baby) ponies were made, Riri/Lili/Lily (pink with purple hair) and Popo (yellow with pink hair).

They were together in three sets. The dolls varied in each set. Also the non-poseable dolls were in slightly different poses. Lily has her hands in her lap whereas Popo has her hands out in front of her. The majority of Fakie babies are cast from Lily, with their hands in their lap, but both types of fakies were made.